What is it?
An infographic is a tool for visual communication that represents, summarizes and explains perfectly a specific topic. Infographics combine pictures that are simple, explanatory and easy to understand; generally, they also have a short text to explain the content in a visual and dynamic way.
Elements:
- Title: it must be brief and straight to the point, to cause impact on the reader. It should describe the content of the infographic and with no more than 90 characters.
- Body and content: It has the visual information that can be presented through graphics, maps, statistical charts, diagrams, pictures, tables, etc. It is not recommended to overuse text. It is also important to choose a good font.
- Footing: Here is where we add this information:
- Sources where we found the data to develop the infographic.
- The company logo and the name of the author.
- Contact information.
How to do it?
- Choose the topic for the infographic.
- Keep in mid the target audience.
- Choose the structure of the infographic to make the search and organization of the information simpler as well as the process of creation.
- Select the most relevant information.
- Select the colors for nice contrast.